I thought about the times in my life when I couldn't even afford $5 for a book. That's when it hit me. Wouldn't it be cool if the price tag said, '5 jumping jacks and a sit-up. Chris raised $70k to help his neighbor Norma stay in her home.

I thought about the times in my life when I couldn't even afford $5 for a book. That's when it hit me. Wouldn't it be cool if the price tag said, '5 jumping jacks and a sit-up. Chris raised $70k to help his neighbor Norma stay in her home.

I thought about the times in my life when I couldn't even afford $5 for a book. That's when it hit me. Wouldn't it be cool if the price tag said, '5 jumping jacks and a sit-up. Chris raised $70k to help his neighbor Norma stay in her home.

I thought about the times in my life when I couldn't even afford $5 for a book. That's when it hit me. Wouldn't it be cool if the price tag said, '5 jumping jacks and a sit-up. Chris raised $70k to help his neighbor Norma stay in her home.

I thought about the times in my life when I couldn't even afford $5 for a book. That's when it hit me. Wouldn't it be cool if the price tag said, '5 jumping jacks and a sit-up. Chris raised $70k to help his neighbor Norma stay in her home.